Virajita branding

Using shapes to communicate a distinct visual identity.

Virajita, meaning "glaring with splendour," is a Farmer Producer Organization rooted in sustainable agriculture and community upliftment. The brand needed a fresh and vibrant identity that reflected its values of growth, harmony with nature, and collective strength.

Building a visual identity

With Virajita, I wanted to create more than just a logo—I aimed to build a symbol of growth, collaboration, and sustainability. Inspired by nature and community, the design reflects my belief that strong identities can empower grassroots brands.